Four pillars. One growth system.
Strategy decides who you sell to and why they should choose you. The four pillars put it to work: the website, the right visitors, more enquiries and automated follow-up. Start with one pillar and add the next when it pays back.
Build
Websites and brands that win the client
The problem
Your site looks fine, but visitors leave without getting in touch.
What changes
A site and brand that earn trust in seconds and make the next step obvious.
See the websites we have launched for clients in finance, healthcare, real estate and more. Our work
Get a proposal- Website DesignWebsite design from Binatec: sites built around your positioning and buyers, fast and accessible, with a clear next step on every page.
- UI / UX DesignUser-centred UI and UX design that reduces bounce rates, improves usability, and drives measurably higher conversion rates.
- Web DevelopmentCustom web development by Binatec, fast, secure, scalable websites and web applications built with modern technologies.
- Brand Identity & Logo DesignStrategic brand identity and logo design that positions your business for long-term growth. From logo to full brand system.
- eCommerce Website DesignHigh-converting eCommerce website design for Shopify, WooCommerce, and custom platforms. Built to browse, built to convert.
Attract
Be found where buyers look
The problem
People search for what you sell and find your competitors first.
What changes
Steady organic demand from Google, maps and AI assistants.
Check how visible your business is in AI answers with our free AI Visibility Checker. Try the free checker
Get a proposal- SEO ServicesData-driven SEO that dominates Google rankings and drives qualified organic traffic that converts into revenue.
- Local SEO ServicesDominate local search and Google Maps for your area. Drive more foot traffic and local leads with Binatec's local SEO services.
- GEO / AIO OptimisationBe the brand ChatGPT, Perplexity and Google AI Overviews name when buyers ask. Custom AIO and GEO optimisation built around your entity, content and sources.
- Content MarketingContent marketing that drives organic traffic, builds brand authority, and converts readers into customers across every stage of the funnel.
Acquire
Paid demand you can measure
The problem
Ad spend goes out every month, but nobody can say which campaigns bring customers.
What changes
Campaigns judged on enquiries and revenue, not clicks.
Model what Google Ads could return for your business with our free calculator. Try the ads calculator
Get a proposal- Google Ads ManagementGoogle Ads management from Binatec: Search, Shopping and Performance Max campaigns built around qualified enquiries and sales, with tracking set up properly.
- Meta Ads (Facebook & Instagram)Facebook and Instagram ad management by Binatec. Target your ideal audience, scale winning creatives, and grow revenue.
- PPC ManagementExpert pay-per-click management across Google, Meta, LinkedIn, and TikTok. Maximum ROI from every ad dollar with Binatec.
- Landing Pages & FunnelsHigh-converting landing pages and sales funnels designed and built to drive leads and revenue from paid and organic traffic.
Automate & Scale
Follow-up and reporting that run themselves
The problem
Leads go cold because follow-up depends on someone remembering, and nobody can see which ones turn into revenue.
What changes
Every lead answered and tracked, so growth doesn't depend on more hours.
We build and run AI and automation in our own products, Proposely AI and KlasPoint. See our products
Get a proposal- AI & GPT IntegrationAI agents and integrations from Binatec: lead qualification, customer support, booking and CRM updates, connected to the tools you already use.
- Marketing AutomationEnd-to-end marketing automation: workflows, lead scoring, segmentation, and reporting to scale your marketing without scaling your team.
- CRM IntegrationConnect your CRM with marketing, sales, and analytics tools for seamless lead tracking, attribution, and reporting. HubSpot, Salesforce & more.
- Revenue OperationsRevenue operations from Binatec: one pipeline, clear lead definitions, automated hand-offs and reporting that connects marketing to revenue.
- Conversion Rate OptimisationConversion rate optimisation from Binatec: research, testing and page improvements that turn more of your existing traffic into enquiries and customers.
- Email MarketingEmail marketing campaigns that nurture leads and drive repeat revenue. Strategy, design, automation, and deliverability management.
- Web Analytics SetupFull-funnel analytics setup and configuration. GA4, GTM, call tracking, and cross-channel attribution by Binatec.
Every service runs on the same six stages
Whichever pillar you start with, the work begins with a free audit and is measured the same way, so the next pillar builds on what the first one learned.
Plan
Understand the market, find where growth leaks and agree what pays back first.
Diagnose
You get: Growth audit, free
We look at your market, buyers and competitors, then audit your website, search, ads and tracking to find where customers are lost.
Strategise
You get: Go-to-market plan
We sharpen your positioning and offer, choose the channels that reach your buyers, and agree a target for each.
Build and launch
Put the site, tracking and campaigns live together.
Build
You get: Conversion-ready site
We design and build the site, landing pages, tracking and follow-up the plan depends on.
Launch
You get: Live campaigns
Search, ads, email and lead follow-up go live together, measured from the first day.
Grow
Test every month, keep what converts and automate the rest.
Optimise
You get: Monthly report
Every month we test pages, ads, messages and follow-ups, and keep what brings in customers.
Scale
You get: Automated pipeline
Budget moves to the channels that win customers, and automation takes over the repetitive work.
Launching a new offer, entering a new market or resetting how you sell? Start with a go-to-market strategy
Every service we offer
Specialist services that sit inside the four pillars.
Strategy and planning
Search, content and lead generation
Revenue, CRO and automation
- Account-Based Marketing
- Amazon Marketplace Ads
- Channel Attribution
- Competitor Analysis
- Digital Marketing Audit
- Heatmap & Session Analysis
- Lead Nurture Sequences
- Reputation Management
- SEO Reporting & Forecasting
- Shopify SEO & Marketing
- Shopping Ads
- Social Commerce
- UX & A/B Testing
- Website Personalisation
- WhatsApp & SMS Marketing
- WooCommerce Marketing
- eCommerce Advertising
Get your free growth audit
Send us your website. We will show you where enquiries are leaking and what to fix first.
- Where your site is losing enquiries, page by page
- How visible you are in Google and AI answers
- The first three fixes, in the order we would do them
Who it is for
Businesses with an established offer that want more of the right enquiries, in the US, UK, Canada, Australia, New Zealand and Nigeria.
Prefer to talk first? Contact us
Read what clients say on Google and Clutch and Trustpilot